WooCommerce Analytics

Additional usage tracking for users of WooCommerce and Jetpack to help us make WooCommerce better for everyone.

This feature is enabled by default. If you would like to deactivate it or make sure that it is active, please visit our page on how to control Jetpack’s features.

When enabled, this feature sends us basic usage data relating to your site’s WooCommerce product pages, cart and checkout.

By understanding how our customers are using WooCommerce, we can build more helpful features, write better documentation, and make WooCommerce a more useful platform.

In order to better understand how site visitors use WooCommerce — and so that we can efficiently and effectively improve the product — we track some activity on your site’s product pages, and cart and checkout.

What we’ll track

We track user behavior events and interactions including: 

• When products are viewed.
• When a product is added to or removed from the cart.
• When the checkout is viewed and an order processed.

These events are in addition to Jetpack analytics and use the same system. Analytics events will be attached directly to your WordPress.com account and are handled via a first-party system that Automattic owns and maintains.

Privacy Information

This feature is activated by default. While there is no deactivation control from within the Jetpack settings interface, you can deactivate it by following this guide.